A MAJOR GIFT FROM AMAZON; ALONG WITH SUPPORT FROM KEY RECORD LABELS, DIGITAL SERVICE PROVIDERS AND NASHVILLE BUSINESS LEADERS PARTNER TO RAISE MUCH-NEEDED FUNDS TO BE DISBURSED AHEAD OF DECEMBER HOLIDAYS,
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LOS ANGELES, CA – ACM Lifting Lives®, the philanthropic arm of the Academy of Country Music® announced today the re-opening of the ACM Lifting Lives® COVID-19 Response Fund, which recently raised $2 million in funds before Giving Tuesday, to be disbursed ahead of the December holidays to those in the Country music community facing financial hardships. The ACM Lifting Lives COVID-19 Response Fund was created in early April 2020 to assist individuals working in the Country music industry who are suffering a financial crisis as a result of the pandemic.
Support from key record labels and partners made this second round of relief possible, including generous donations from Amazon, Big Machine Label Group, Broken Bow Records Music Group, Corner Partnership LLC, Country Thunder’s Troy Vollhoffer, Sony Music Nashville, Spotify, Universal Music Group Nashville, Warner Music Nashville and other Country music leaders individually who have supported the funding round.
“We are so fortunate ACM Lifting Lives was able to re-open the COVID-19 Response Fund ahead of the holidays, to send financial support to hundreds of applicants looking for a resource during this time,” said Lyndsay Cruz, Executive Director of ACM Lifting Lives. “A huge thank you to our generous partners, and many individual industry leaders for their contributions who were able to quickly join forces with us and see the urgency in making a difference in an unimaginable and ongoing situation. In lieu of gifts for the holidays, if you are able to help, we encourage you to visit ACMLiftingLives.org for more information on how to assist.”
“ACM Lifting Lives has not only shown up for our industry over the years, they have been a light during one our business’ most stressful times, providing immediate aid and support to members of our road families during the pandemic. Supporting them is supporting our musicians, our crews and all those folks who work behind the scenes so we get to bring music to the fans. Please consider giving what you can or sharing word about the great work they do this holiday season. Together, let’s continue to lift spirits and lives in a time our industry needs it most.” — Darius Rucker
“I am so proud to support and serve such a compelling organization that has continued to not only raise money during this time but strengthen the power of healing through the power of music,” said Little Big Town’s Kimberly Schlapman, who is also an ACM Lifting Lives Board Member. “Due to COVID-19 freezing live music & touring events this year, the music scene has completely shifted causing many members of our Country music family to face every day financial crises. To help support the ACM Lifting Lives COVID-19 Response Fund, we ask you to join us in lifting spirits by donating as little as $1. Even a small amount can make a big difference, #LetsLiftLives.”
Since the original launch of the Fund, $3.5 million was raised and distributed thanks to many sponsors and individuals. Funds were quickly disbursed to hundreds of people in the Country music community in need and who met the criteria. The fund was able to serve those on the waitlist as monies were raised since April. With more sponsors and partners and many individuals, ACM Lifting Lives will celebrate Giving Tuesday by re-opening the Fund in time for the holidays. For more information about the Fund including corporate partnerships, how to donate or how to apply for relief, please visit ACMLiftingLives.org.