LOS ANGELES, CA – ACM Lifting Lives®, the philanthropic arm of the Academy of Country Music® announced today the Official 56th ACM Awards Playlist: Stream for a Cause initiative to benefit the ACM Lifting Lives COVID-19 Response Fund. The fund was created in early April 2020 to assist individuals working in the Country music industry who are suffering a financial crisis as a result of the pandemic.
The Stream for a Cause ACM promotion will go live on Friday, April 16th through Monday, April 19th. The Official 56th ACM Awards Playlist will be available on Amazon, Apple Music, Pandora, Spotify, Tidal and YouTube Music. Labels including Big Machine Label Group, Sony Music Group, Universal Music Group and Warner Music Group will also take part in supporting this cause.
Amazon kicks off Stream for a Cause with a donation to the ACM Lifting Lives COVID-19 Response Fund. The funds raised are going to be distributed to the people in the Country music community who met the criteria of need. Since 2020 Lifting Lives has raised over $3.5 million, and the Stream for a Cause initiative has already helped raise more money to donate.
Stream for a Cause is launching during a pivotal time as needs remain great within the Country Music industry. Ashley Eicher further explores this continued need in a new Universal Music Group web series that interviews both Country Artists and recipients of the ACM Lifting Lives COVID-19 Response Fund. The first episode, launched on Wednesday and can be found here. This episode features Chrissy Metz, Kip Moore, Jimmie Allen and Tenille Townes as they discuss life before the pandemic, navigating the impact of COVID-19 on the music industry, getting back out on the road and how to contribute to the ACM Lifting Lives COVID-19 Response Fund.
“We’re honored to have the support of all major DSPs and record labels in anticipation of our first-ever Stream for a Cause initiative,” said Lyndsay Cruz, Executive Director of ACM Lifting Lives. “We couldn’t imagine a better way to support members of the Country Music community in need than by streaming the music they’ve created. A special thank you to Amazon for jumpstarting the event with a donation to our COVID-19 Response Fund and Universal Music Group for spearheading these initiatives to support our industry. We look forward to a weekend of streaming for a great cause!”
For more information about the Fund including corporate partnerships, how to donate or how to apply for relief, please visit ACMLiftingLives.org.