Brown’s “Lose It” Highlighted Along With
Superstars Ariana Grande, Kendrick Lamar, SZA and Queen
NASHVILLE, TN – Spotlighting Multi-Platinum breakthrough star Kane Brown, Amazon Music is building on its ground-breaking momentum with the launch of a brand-new advertising campaign: A Voice is All You Need. The campaign highlights the powerful vocals of notable songs while demonstrating the simplicity of voice with Alexa, featuring Brown’s Top 20-and-climbing hit “Lose it” in an animated video released today (8/24) here.
“I’m excited to have my new single “Lose It” be part of the new Amazon Music campaign,” Brown enthused. “I really admire the other artists included and know my fans will love this. I’m really proud to be a part of it.”
The ad creative, developed with global independent agency Wieden+Kennedy, celebrates the growth of Amazon Music and its lead in voice innovation while playing off of powerful, isolated vocals from the participating, notable artists in a journey through the voice experience with Alexa on Amazon Music. Also featured in the campaign are artists including Ariana Grande, SZA, Kendrick Lamar, and Queen.
The animated video for Kane Brown’s “Lose It” will begin appearing today across digital and social channels as well as terrestrial radio nationally in the U.S.
The global campaign comes on the heels of Brown being selected by Time Magazine as “One of 31 People Changing the South,” which lauded Brown for his “willingness to stretch genre boundaries and highly persona storytelling.” And The New York Times proclaimed him “one of Nashville’s most promising young stars and also one of its most flexible.”
Brown is currently working on the highly-anticipated follow-up album to his multi-week chart-topping debut, which is scheduled to release Nov. 9. Produced by multiple-award winner Dann Huff, the album features several tracks co-written by Brown including his current single, “Lose It.” Already Top 20 and rising on Nielson’s Country Core On-Demand Audio and Video Streaming charts and #22 on Billboard and #23 on Mediabase airplay charts, “Lose It” continues to gain momentum and critical-praise, with the New York Times calling it “urgent and saucy…broad-spectrum ecstasy.”
The “Lose It” track and music video are available now. Additionally, the Georgia native recently released “Weekend” from his upcoming album as a track and music video which earned raves as the “perfect jam” (Taste of Country). To view the video visit HERE.
The chart-topping, Platinum-certified album Kane Brown holds 2018’s longest reign on Billboard’s Top Country Albums Chart with 10 weeks at #1 and has hit a total of 12 weeks at #1. Additionally, Brown’s album has amassed the most weeks of any country album released since December 2016. The records and accolades are adding up. His multi-week #1 song “Heaven” became one of only two singles in the past decade to remain Top 5 for 14 weeks or more on the BillboardCountry Airplay Charts. The singer/songwriter’s Triple-Platinum #1 hit “What Ifs” recently became the #3 most-streamed country song of all time.
Brown first topped the Billboard Top Country Albums chart with the release of his self-titled debut album (2016) and again with the release of Kane Brown Deluxe Edition (2017), which debuted at #1 on the Billboard Top Country Albums and Top 5 on Billboard 200 Charts. That same week, the 24-year-old entertainer made history by becoming the first-ever artist to top all five Billboard Country Charts with his breakthrough #1 Top Country Album; #1 debuting Country Digital Song, the Double-Platinum “Heaven”; and #1 Country Airplay, Hot Country Song and Country Streaming Song, the Triple-Platinum “What Ifs” featuring Lauren Alaina. In addition to making Billboard history, Brown garnered a Guinness World Record for becoming the first act to top five U.S. country charts simultaneously. To date, Kane Brown remains the best new artist country debut of the past four and a half years and is available HERE.