Big & Rich Premieres New Video for “California” Exclusively on HitsMeUp

Dynamic Pair Appeals to Fans in Hilarious ‘Infomercial’ Video

“California” Available on iTunes NOW

NASHVILLE, TENN.  Larger-than-life duo Big & Rich unveiled their new video for their latest single “California” on HitsMeUp, a digital platform for fans to interact and engage with artists (watch HERE).

California” is already generating buzz and moving up the charts! The “Save a Horse (Ride a Cowboy)” singers are also stepping up their promotional efforts with a hilarious infomercial inviting fans to listen and download the single. In true Big & Rich style, they joke that fans can purchase “California” right now on iTunes for 5 easy payments of $0.252! CLICK HERE to watch.

“California” will also be promoted by HitsMeUp in over 100 major cable markets in a series of commercials highlighting the new video. “California” is the lead single from Big & Rich’s upcoming album, Did It For The Party, slated for a third quarter release. Fans can catch the hit makers on tour this summer as they embark on their 2017 Did It For The Party Tour. Throughout the year, the must-see show will make stops throughout North America, stopping at venues and festivals nationwide.

Shot on location in Nashville, Tenn. and directed by P.R. Brown, the video spotlights a young woman and her journey to California. The partnership between Big & Rich and HitsMeUp was a natural fit because HitsMeUp recognized the “value gap” that exists due to the current, antiquated monetary distribution system. For this reason, HitsMeUp distributes a significantly higher revenue share with artists and content owners.

“California” is available on iTunes, Spotify and wherever music is sold.

BIG & RICH’S 2017 DID IT FOR THE PARTY TOUR:
May 29 Party on the Porch — Knoxville, Tenn.
May 26 Tree Town Music Festival — Forest City, Iowa
June 10 Wild Adventures Theme Park — Valdosta, Ga.
June 11 Carolina Country Music Fest — Myrtle Beach, S.C.
June 17 B-93 Birthday Bash — Martin, Mich.
June 22 Country Stampede — Manhattan, Kan.
June 23 Lake Shake Festival — Chicago, Ill.
June 24 Gold Strike Casino — Tunica, Miss.
July 08 Beaver Stadium — University Park, Pa.
July 09 Indian Ranch — Webster, Mass.
July 12 La Porte County Fair — La Porte, Ind.
July 14 LakeFest — Atchison, Kan.
July 15 Morgan County Fair — Jacksonville, Ill.
July 21 Great Jones County Fair — Monticello, Iowa
July 23 Country Thunder — Twin Lakes, Wis.
July 29 FireFest — Cold Springs, Minn.
Aug. 03 Big Valley Jamboree — Camrose, Canada
Aug. 11 Route 66 Music Festival — Springfield, Mo.
Aug. 12 Logan County Fair — Sterling, Colo.
Aug. 13 Thunder Mountain Amphitheatre — Loveland, Colo.
Aug. 19 Carolina Kickoff — Greenville, N.C.
Aug. 20 CelebrateEerie — Erie, Pa.
Sept. 01 South Dakota State Fair — Huron, S.D.
Sept. 16 Falcon Stadium — Colorado Springs, Colo.
Oct. 01 Route 91 Harvest Festival — Las Vegas, Nev.
Oct. 07 FireKeepers Casino Hotel — Battle Creek, Mich.

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