Big & Rich Partner with TWIX®, Ally® Bank and Crown Royal For New Album
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NASHVILLE, TENN. – Larger-than-life country duo Big & Rich released their sixth studio album Did It For The Party on Friday (9/15) before the pair rocks NBC’s “TODAY Show” Monday, Sept. 18 and entertains fans on “FOX & Friends” Tuesday, Sept. 19. In addition, Big Kenny and John Rich will be on a media blitz visiting Access Hollywood, Celebrity Page, People Now and many more next week. Big & Rich will also be the musical guest on “Jimmy Kimmel Live!” October 2.
Reviewers are already raving about Did It For The Party:
“Big & Rich have always made a habit of pushing the boundaries with their sound……but these days, their harmonies and their style owe just as much to the old school anything. There’s a cool throwback feel to “California” and a tender side unlike no other song they’ve ever done on “My Son.” You think you know Big & Rich? Think again, my friends – they just keep getting better and better!” – Chuck Dauphin, Billboard
“Big & Rich Did It For The Party, but they also did it from the heart. Fun, insight and humanity make this an emotional party out of bounds.” – Mike Ragogna, Contributor, The Huffington Post
“Did It For the Party is Big & Rich at their finest. Staying true to their roots, and the sound their fans love, Did It For the Party proves Big & Rich are still willing to take chances, and grow as artists. Combining sounds that are reminiscent of country music at its core, with their own fresh, innovative interpretation, Did It For the Party will go down in history as one of their finest pieces of work.” – Gayle Thompson, The Boot
The highly anticipated project features 13 new songs, all produced by Big Kenny and John Rich. Big & Rich fans, who are dubbed the “Freak Parade,” can order the album now on Apple Music / iTunes, Amazonand Google Play, as well as pick up a CD at Walmart®, Best Buy® and Target® stores nationwide through a partnership with TWIX®. Other national partners bringing Did It For The Party to fans include Ally® Bank and Crown Royal.
Did It For The Party brings Big & Rich’s music to a whole new level. In addition to the lead single “California,” the remainder of the album is classic Big & Rich, featuring a combination of upbeat anthems like the “Congratulations (You’re A Rockstar)” and “No Sleep,” while also showing the hell raisers’ softer side with the heartfelt tribute to their sons, “My Son” featuring The Isaacs. They are also teaming up with Thirty Tigers and The Orchard for marketing and distribution for Did It For The Party.
NBC’s Today Show
Monday, Sept. 18
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FOX & Friends
Tuesday, Sept. 19
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Jimmy Kimmel Live!
Monday, Oct. 2
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HANNITY
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Access Hollywood
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Celebrity Page
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People Now
Click here to watch
HARRY
Wednesday, Oct. 18
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Big & Rich are huge fans of TWIX®, and have partnered with the brand to help introduce the new specially-marked Left TWIX® and Right TWIX® packs. The Left TWIX® and Right TWIX® packs feature two of the classic cookie-caramel chocolate bars, but are intended to celebrate things in the real world that are the same, yet different – like calling Big & Rich’s music “country” vs “western.”
“We know country music fans have a preference when it comes to sides, and we’re excited to be partnering with the sensational duo, Big & Rich,” said Michelle Deignan, TWIX® Marketing Director, Mars Wrigley Confectionery. “Whether it be choosing between Big Kenny’s groove and John Rich’s rhythm, or a Left TWIX® and Right TWIX®, we can’t wait to bring the element of choice to the Big & Rich fans.” Big & Rich are encouraging their fans to pick a side between Left TWIX® and Right TWIX®, and tell us what they’ve chosen by using #LeftTWIX or #RightTWIX on social media.
Did It For The Party Track Listing:
1. California
2. Did It For The Party
3. Congratulations (You’re A Rockstar)
4. Turns Me On
5. Wake Up Wanting You
6. Smoke In Her Eyes
7. No Sleep
8. We Came To Rawk
9. Funk In The Country
10. The Long Way Home
11. Freedom Road
12. My Son
13. Lie Cheat Or Steal
Big & Rich On Tour:
Sept. 15 – New Mexico State Fair – Albuquerque, N.M.
Sept. 16 – Falcon Stadium – Colorado Springs, Colo.
Sept. 30 – Young Living Lavender Farms – Mona, Utah
Oct. 01 – Route 91 Harvest Festival – Las Vegas
Oct. 07 – FireKeepers Casino Hotel – Battle Creek, Mich.
Oct. 21 – Cocopah Casino – Somerton, Ariz.
Nov. 10 – Big Coat of Honor – Chicago, Ill.
Nov. 13 – Guitars & Stars – Fayetteville, N.C.
Nov. 18 – Star Casino – Mulvane, Kan.
Dec. 15 – Crystal Grand Music Theatre – Wisconsin dells, Wis.