It’s been quite a year for Brandon Lay. He took a Trip Around The Sun with Kenny Chesney, opening all stadium stops on the highly successful tour, welcomed the role of fatherhood with the birth of his son Ryder Knox in September, and now the “Yada Yada Yada” singer is closing out the year as one of Vevo’s 2019 Artists To Watch, the annual culmination of Vevo’s year-round DSCVR program. Not only did Lay make the list, but he is the representative for the genre as the only country artist to make the list of twenty.
On Friday, December 7th, Vevo DSCVR Artists to Watch premiered two of the Jackson, Tennessee native’s live performance videos. The funky jam “For My Money” has Lay singing about a girlfriend who only wants him for his money, but little does she know he hasn’t made it “big” yet. He struggles with telling her the truth and instead hopes that by the time she finds out, he will have made it (“So if I fake it ’til I make it / If I keep her long enough / Maybe I can find some paper and we could really fall in love“). Check out the video below:
Switching gears, Lay’s “Miss & Tell” is from the point-of-view of a guy putting on the facade in front of his friends that all is ok after a pretty bad breakup. Even when George Strait comes on, he won’t admit to thinking about his ex, as “real men don’t miss and tell.” With a touch of Kip Moore and Thomas Rhett, Lay performs the song perched on a stool, giving it an even more intimate feel while his band performs around him.
For more information on Brandon Lay, visit his website at www.brandonlay.com and follow him on Facebook, Twitter and Instagram.
The twenty artists announced as VEVO’s 2019 DSCVR ARTISTS TO WATCH are:
AJ Mitchell
Ama Lou
Amber Mark
Angèle
Astrid S
Brandon Lay
Easy Life
Elley Duhé
Flohio
Greeicy
Hex
Jade Bird
Kelvyn Colt
Lauren Sanderson
Matt Hunter
Nebu Kiniza
Sam Fender
Slowthai
Robinson
YBN
ABOUT VEVO DSCVR: Vevo DSCVR is part of Vevo’s emerging artist platform that curates the best up and coming artists – acts that believed to have a significant impact on the future – to perform their best tracks. Each of these artists are captivating live acts, and their personalities truly emerge when they’re putting their passion front and center, bringing a song to life onstage. Vevo has a long history of helping emerging artists break through to new and wider audiences. Past alumni of Vevo’s dscvr series include Jack Garratt, James Bay, Years & Years, Wolf Alice, Sam Smith, Jorja Smith, Maggie Rogers, Alessia Cara and Ella Eyre. Vevo is committed to working with artists at an early stage of their career to create unique content that brings their music to life visually and provides a catalyst for exposure to new audiences.