If Your Pen is on Point,
Submit Your Story Between July 23 and August 13
New York, NY – Country music is known for its authentic storytelling that mirrors real-life stories of hard work, heartbreak and everyday living. Fans of the genre love the relatable lyrics, and now a few lucky people will have the chance to really relate.
Busch Light and MULTI-PLATINUM recording artist BRELAND are inviting fans to share their real-life stories to be incorporated into a song by the “king of collabs,” as hailed by Associated Press, that is slated to be released later this year.
As an ACM LIFT EVERY VOICE AWARD-winner and mastermind for hits like “My Truck” (feat. Sam Hunt) and “Throw it Back” (feat. Keith Urban), BRELAND, aka “The Pen Point Guard”, is recognized for crafting meaningful lyrics and is ready to turn Busch Light fans’ real stories into a new country jam.
“Songwriting and producing is how I began my career in music. Nights turn into dawn when I’m entrenched in a song and putting the right flow to what I’m trying to say. Lyrics connect us all – artists and listeners alike. When Busch Light approached me with the idea of sourcing real-life stories from fans to build into my lyrics, there was no way I could turn that down. I can’t wait to hear these stories and create a song that we can all raise our glasses to.”
If your pen is on point, between July 23 and August 13, Busch Light fans can submit their own story or lyrics by following @BuschBeer and using hashtag #BuschRealLyrics and #Contest for a chance to be written into an upcoming BRELAND track.
“We know the stories of Busch Light fans’ lives are told over two things: country music and cold, smooth Busch Light. So to work with BRELAND and give our fans the chance for their stories to be told through a real country song – it’s a once in a lifetime opportunity!” said Krystyn Stowe, Head of Marketing Busch Family & Natural Family at Anheuser-Busch.
For Busch Light, honoring country music isn’t new. The brand’s commercials stemming back to the 1980’s have touted the beloved ‘Head for the Mountains’ jingle – originally sung by late folk singer Hoyt Acton.
In recent years, the brand’s Busch Country platform has supported a wide roster of both established country artists and rising stars including BRELAND, along with Ashley Cooke, Austin Snell, Jordan Davis, Matt Stell, Nate Smith, Priscilla Block and Riley Green. The brand has also created once-in-a-lifetime experiences for fans to come together at country festivals, concerts and live music events – including as an official beer sponsor of CMA Fest, partnering with Professional Bull Riders (PBR) at rodeos across the U.S., and host exclusive ‘One Night Only’ tours with the top artists in the industry. With deep roots in the genre, Busch Light will continue to keep its cowboy boots on the ground and provide fans with unbelievable opportunities with their favorite music in 2024 and beyond.
Consumers can follow along @buschbeer on Instagram, Facebook and X where entry details and updates will be shared.
No Purchase Necessary. Open to U.S. residents 21+. Begins on 7/23/24 and ends on 8/13/24. Visit https://busch.com/buschreallyrics for Official Rules. Message & data rates may apply. Void where prohibited.