Directed by Shaun Lupton and filmed in the City of Angels itself, “Hollywood Sign” follows the road trip of two lovers as they arrive in L.A. with stars in their eyes. Herrera, along with his co-writer, Cory Coppin, created detailed imagery that was perfectly played out in the hopeful music video. Watch the music video HERE.
The promising new single was produced by Herrera and Jeff Balding, and recorded at WestRoc Studios in Sacramento, Ca.,”Anytime I drive through LA and see the Hollywood sign, I feel an energy and excitement come over me,” Herrera says of the song, “ It is a symbol of so many people’s hopes and dreams, and it is just so powerful.” “Hollywood Sign” is now available for streaming, HERE.
Raised in Sacramento, Calif. by a single mother and his grandparents, high school was a formative time in Herrera’s life. It’s when he found the rundown, ‘69 Chevrolet Chevelle that would become his first car, spending endless hours poring over the antique vehicle that was both a necessity and a cherished heirloom. It’s also when he began dipping his toes into music, writing songs, and playing guitar with his friends, calling the craft “a real passion.” Viewing music more as a hobby than a profession at the time, it wasn’t until his grandfather’s health began to deteriorate before his passing – a man he thought of as a father figure – that Herrera’s mindset about pursuing music professionally started to evolve.
But it wouldn’t be until adulthood that Herrera solidified his desire to be an artist. After attending a real estate and development class at California State University Sacramento, he soon had a growing interest in commercial real estate brokerage, currently working as Executive Vice President at Colliers International. Along the way, music was the invisible element guiding him along, receiving consistent signs that it was part of his destiny. One such sign arose when Herrera met Bret Bair and Eric Rushing, previous owners of Sacramento music venue, Ace of Spades (now owned by LiveNation). Through commercial brokerage, the three businessmen have since teamed up to open multiple live music venues across the city with Bair and Rushing owning the businesses and booking the acts, and Herrera representing them on the real estate side. The positive reinforcement Herrera received after playing some of his songs for Eric, esteemed audio engineer Jeff Balding (who mixed and co-produced the music), and a couple of his own close friends, who also have a sharp ear for music, reassured that he has a gift worth sharing.
Herrera is currently in the studio finishing up his debut full-length release. For more information on Dave Herrera, visit www.daveherreralive.com and follow along on Instagram, Facebook, Twitter, and YouTube.