NASHVILLE, Tenn. – Reigning CMA New Artist of the Year Jon Pardi is debuting the new music video for his latest single “Night Shift,” exclusively on ESPN as the lead-in to tonight’s Texas Tech at TCU college football game. In the new video for the ‘working man’s love song,’ Pardi drives a semi-truck into downtown Nashville, swapping shifts with a trucker before he continues on to perform with his band on the back of the semi-tractor trailer. Fans can tune in to watch the new music video, directed by Jim Wright, when it premieres on ESPN on Thursday (Oct. 11) at 6:30 p.m. CT / 7:30 ET right before kickoff of the Red Raiders-Horned Frogs. During the television premiere, the video will also be available online at https://www.espnfrontrow.com/. The debut of the music video and the game will also be available to stream via the ESPN App. “Nightshift” will be heard during night games college football telecasts on ESPN networks throughout the rest of the season.
“College football is my favorite sport, so being able to incorporate that with my music is really cool. Football fans are big country music fans, and they are the ones coming out to the shows and standing in the rain, crowd surfing or just waiting to get into the concert to have fun! This is a big debut and a big game, especially around Texas and it’s something that I’ll never forget,” says Pardi.
“Night Shift,” the fifth single from Pardi’s GOLD-certified album California Sunrise, follows three back-to-back No. 1 songs and a Top 25 hit. Rolling Stone says, “The premise sounds worthy of a Bruce Springsteen song, but ‘Night Shift’ doesn’t toss many bones to rock & roll fans. Instead, the song doubles down on Pardi’s country roots, with a singalong chorus that’s performed with a hillbilly howl.” Taste of Country notes, “Pardi’s distinct vocals alongside forward-thinking production, a heart-stomping beat and memorable guitar parts make ‘Night Shift’ an obvious radio hit.”
Lauded as an artist who is expertly crafting his own traditional country sound with a modern blend, Rolling Stone affirms, “…his state-of-the-art blend of traditional instrumentation and progressive grooves…point to country’s future.”People.com calls Pardi, “…a leader among a growing number of artists bringing back fiddle, steel and twang while still finding ways to freshen the sound…” and Variety notes the “…lovable young California honky-tonker who has developed into one of the most popular acts at country radio.”
Pardi is currently touring nationwide with Luke Bryan’s What Makes You Country Tour and is working on his highly-anticipated, third studio album. Upcoming performances include the Grand Ole Opry in Nashville, TN (10/16), Rochester, NY (10/25) and Detroit, MI (10/26). For more information, visit http://www.jonpardi.com.