PRESIDENT AND CEO JAMES “JC” CURLEIGH DELIVERS FEATURED TALK AT SXSW
ON THE FUTURE OF GIBSON TO PACKED CROWD IN AUSTIN DURING MUSIC WEEK
Nashville, TN – GIBSON blazed through SXSW Music Week in Austin last week showcasing artists from its past and its future era.
On Tuesday, the GIBSON experience at SXSW kicked-off with Hail Hail Rock N’ Roll: A Tribute to Chuck Berry. Fans and music enthusiasts packed into the GIBSON showroom in Austin to view the first-ever Gibson Chuck Berry 1955 ES 350T guitar—the first-ever collaboration with the rock n’ roll pioneer’s family–and enjoy a special demo of the guitar with a performance of chuck’s classic songs from his son Charles Berry Jr., his grandsons Charlie Berry III and Jahi Eskridge. Songbirds Guitar Museum provided a selection of rare and valuable Gibson vintage guitars for visiting artists and fans to view and play including Chuck Berry’s own Gibson ES 355 guitar.
On Wednesday, Gibson President and CEO, James “JC” Curleigh delivered a powerful featured talk at SXSW to a packed industry crowd at the Austin Convention Center. Titled “Now What? Setting the Gibson Stage as the 125-Year-Old Start-up,” JC took a deep dive into the bright future of Gibson as the pre-eminent American-made instrument brand has emerged revitalized, re-envisioned, and recharged to its core mission, paying homage to its storied history as it embraces the next vanguard of musicians independent of generation, gender and genre. According to artists, guitar shops and fans around the world Gibson has been synonymous with creating, shaping, and owning sound for the past 125 years and is now ready for next century.
The new era of GIBSON has begun. Stay tuned for more big news soon.