Nashville, TN – On Friday, June 6, Five-time GRAMMY® Award nominated, multiple ACM and CMA Award winning, multi-platinum artist, songwriter, producer, and author Kelsea Ballerini surprised guests at Nissan Stadium in the club level during CMA Fest, presented by SoFi. The appearance began with a candid Q&A alongside SoFi CMO Lauren Stafford-Webb, where they discussed Kelsea’s partnership with SoFi and tnAchieves through the Rising Stars program. This moment was followed by an intimate, acoustic, two-song set. As a Tennessee native, Kelsea is passionate about giving back to the community that helped her reach her biggest goals. Together, they’re investing $2 million in financial education, coaching, and grants to help over 60,000 Tennessee high school students take control of their financial futures.
SoFi and Kelsea Ballerini are united through a shared commitment to empowering the next generation. As a proud East Tennessee native, Kelsea understands how rare but transformative financial conversations can be, especially for young women, and is partnering with SoFi to help change that. Through the Rising Stars Program and in collaboration with tnAchieves, SoFi and Kelsea and investing $2 million in financial education, coaching and grants to support over 60,000 Tennessee high school students to help them get to the next phase of their life. Highlighted during CMA Fest 2025 at the SoFi Plus Lounge, the partnership reflects SoFi’s mission to help people achieve financial independence and pursue their biggest ambitions. As Kelsea shared, SoFi’s mission resonated with her and now with her new partnership with SoFi they’re making it easier for the next generation to feel confident investing early with the right tools and education to get a head start.
Kelsea took a break from sound check at Nissan Stadium to surprise SoFi Plus members and fans, highlighting her new partnership with SoFi during CMA Fest 2025. The collaboration reflects SoFi’s mission to help people achieve financial independence and pursue their biggest ambitions—a message that deeply resonated with Kelsea. Together, they’re empowering the next generation to invest early and confidently with the right tools, resources, and education.