NASHVILLE, TN – Multi-Platinum country band and Arista Nashville hit-makers LANCO released their new track “First Beer” Friday (4/9). The song was written by frontman Brandon Lancaster, drummer Tripp Howell, and The Cadillac Three’s Jaren Johnston. Listen HERE.
“There are some memories in life where you don’t remember every detail, but one vivid experience that stuck with all of us was our first drink and the people we were with,” Lancaster said. “It’s a universal song that’s going to be fun to get back on the road and play for our fans. They might not remember the beer, but they will take away an experience, which is the entire sentiment of the song.”
“I love that this song turns into a conversation piece after listening, and it gives people the chance to reminisce on their own story,” Howell added. “That’s how this song started to quickly come together….when we are on the road and someone spills a drink the running tag line is ‘I remember my first beer’… and we just went off our own memories and the song started to write itself.”
The new track follows LANCO’s “Near Mrs.” which had its television premiere on CBS’ The Late Show with Stephen Colbert last month. Watch the performance HERE. With the new music, LANCO’s “welcome return” (Billboard) leads with the notion that the past has made us who we are through clever lyrical storytelling. The evolution of LANCO’s songwriting has “the band looking at life from a whole new vantage point” (American Songwriter) as they continue to create and combine the heart of country, the soul of classic rock, and the rhythmic of modern pop, all in anticipation for the day they return to the stage.
For more information on LANCO, visit www.lancomusic.com.