Introducing the VIP Tailgate Takeover: A Premier Highlight of Live In The Vineyard Goes Country 2024, Featuring Exclusive Performances by Big Loud Artists
Nashville, Tenn. – Live In The Vineyard Goes Country (LITVGC), presented by Visit Napa Valley®, has announced its first lineup of artists for the upcoming event, scheduled for April 23-25 in Napa Valley, California.
The 2024 LITVGC lineup includes Scotty McCreery, Rodney Atkins, Sara Evans, Drew Baldridge, Laura Bryna, Anderson Daniels, Wesley Dean, The Dryes, ERNEST, Larry Fleet, Elliot Greer, Kelsey Hart, Scotty Hasting, Levi Hummon, LoCash, Brooke Moriber, MacKenzie Porter, Charly Reynolds, Lily Rose, Runaway June, Hailey Whitters, with more to be announced.
New this year, Big Loud Records will host the VIP Tailgate Takeover, featuring performances by artists off their dynamic roster, including ERNEST, Larry Fleet, Hailey Whitters, MacKenzie Porter, and Lily Rose. The VIP Tailgate Takeover with Big Loud represents a highlight feature of LITVGC, offering attendees a once-in-a-lifetime opportunity to immerse themselves in live performances set against the breathtaking vistas of Napa Valley’s vineyards.
Known as one of the most exclusive and sought-after events across the country, LITVGC gives attendees intimate access to recording artists, premier Napa Valley wineries, and world-renowned chefs during a “once-in-a-lifetime” event. The 3-day event brings together music supervisors, radio programmers, DSP curators, label executives, VIPs, corporate hospitality groups, and more from around the country to celebrate and hear brand new music by today’s most successful artists as well as the most popular emerging artists in a unique arrangement. What sets LITVGC apart from other events is the exclusivity, intimacy and tailored curation praised by fans and critics alike, and the stunning vineyard-filled hillsides and world-class wine and culinary features that Napa Valley offers.
In addition to the LITVGC main events, private VIP performances exclusively held for music programmers, music supervisors, and DSPs will take place at wineries throughout Napa Valley.
Founder of Live In the Vineyard Goes Country and President of FF Entertainment Bobbii Jacobs shares, “As we unveil the lineup for this year’s Live In The Vineyard Goes Country, we’re reminded of the unique connection between music, wine, and the scenic beauty of Napa Valley. This event not only showcases the best in country music but also celebrates the spirit of Napa Valley’s community and its rich cultural heritage. We’re honored to bring together artists, industry professionals, and music lovers for an unforgettable experience that highlights the power of music to bring people together. Our partnership with Visit Napa Valley and the support from our sponsors enable us to create a truly special event that contributes to the local community and elevates the music industry as a whole.”
LITVGC is a private event and only open to invited industry guests, including music supervisors, radio programmers, label executives, corporate partners, Ensemble club members, and sweepstakes winners. National radio promotions aired around the event where fans enter for a chance to win.
In 2022, tourism destination marketing organization Visit Napa Valley (VNV) stepped up as the official title sponsor for both LITVGC and LITV, committing to a 3-year partnership with the event. VNV recognizes that music plays a unique role in the canvas of experiences available in Napa Valley. By aligning with Live In The Vineyard, VNV hopes to continue promoting the region as a premier destination for music enthusiasts and travelers seeking to immerse themselves in the natural beauty and rich culture of Northern California.
Throughout their 15-year tenure, LITV and LITVGC have brought some of the biggest names in music to Napa Valley, which has benefited and boosted tourism and has provided continuous support for the community. Event organizers are committed to supporting the community that has become home to these events.
LITVGC, LITV, and Elevation are produced by Forefront Networks/FF Entertainment. For more information about LITV and LITVGC, please visit https://www.liveinthevineyard.