Music Row Influentials Validate The Innovative Digital Platform As A Valuable Merch Item
NASHVILLE, Tenn. — iDitty, the state-of-the art tech company that manufactures digital, interactive souvenir laminates, concludes another year with marked success. The customizable, fan-oriented “All-Access” laminate (designed to make artist happenings and music accessible in real time at the swipe of a finger) continues to make impressions within the music and entertainment sector, and among performing artists and their fans. Since its formation in 2014, award-winning country music entertainers, legends and chart-toppers (Big & Rich, Kelsea Ballerini, Chris Young, Charlie Daniels and Tracy Lawrence), along with some of today’s hottest newcomers (Lee Brice, Justin Moore and Joe Denim) have aligned with iDitty to move full album sales. Collectively, iDitty can stake the claim boasting $2.5 million in music sales to date, and Music Row Influentials validate the one-of-a-kind merch item as “the CD replacement.”
Marc Oswald, Oswald Entertainment Group (Big & Rich) said: “The tech platform and fan adoption (of iDitty) is really cool to see. Our album DID IT FOR THE PARTY hit No. 1 on the Billboard Country Charts; iDitty was an integral part of our strategy. In addition to the music, we loaded tour pictures, videos and all social links onto the interactive souvenir. This platform is exciting and great for artists and their fans.”
Benson Curb, Curb Music said: “The fans love the physical souvenir that provides them with something memorable to take home as well as digital content; we even used some for meet and great credentials.”
Pete Hartung, L3 Entertainment (Justin Moore) and Steve Emely, Fitzgerald-Hartley (Tracy Lawrence) share mutual positive excitement surrounding the result potential from a new and recent distribution model that is anticipated to move thousands of full albums. “Fans really like the physical item that can be autographed, yet delivers the content to their mobile device, and allows the fan to keep up with the tour in real time,” said Emely.
“Thanks to iDitty, one of my older projects—nearly two years old—hit the charts again landing at No. 6 on Billboard. I will be using iDitty on my new project. The fans love the speed of content delivery and the frequent updates from me,” said country music entertainer/songwriter and host Joe Denim.
iDitty also enjoyed strong movement with the legendary classic rock group Foreigner this past October. “The iDitty Interactive souvenirs were a hit and sold out fast in Alberta, Canada,” Phil Carson said. “We sold full albums and bonus music, and we’re now able to stay connected to our fan base to move merch and raise money for our charity of choice at anytime, from anywhere in the world. The iDitty platform will be part of all Foreigner sales going forward in 2018.”
“In today’s digital download environment, where album sales are next to nil, label executives, managers and artists are seeking alternative ways to move full albums again. The iDitty platform does it and does it well,” said Hugh Kirkpatrick, Senior Vice President of Business Development. “While music enthusiasts today enjoy digital content delivered to their mobile device, the ‘physical’ and ‘tangible’ laminate is as equally appealing—not just as a souvenir, but a portal to retrieve exclusive, real-time content from the artist long after a concert or event concludes. iDitty provides sound sales potential to the A-list artists, country music legends and the indie newcomers.”