Outnumber Hunger Goes to Vegas With ACM Male Vocalist Of The Year Thomas Rhett

April 8, 2017 Press Release In the News 0

SVP Creative Big Machine Label Group, Sandi Spika Borchetta, CEO of Big Machine Records Scott Borchetta, singer Thomas Rhett, Marketing Communication Sr Planner at General Mills Kristin Merchant and Associate Director of Marketing at General Mills Jay Piccanatto attend Big Machine Label Group Outnumber Hunger Launch Event during ACM Weekend on March 31, 2017 in Las Vegas, Nevada. (Photo by Rick Diamond/Getty Images for Big Machine Label Group)

Rhett Celebrates Six Years With Outnumber Hunger With New Music

Outnumber Hunger Has Helped Secure More Than 45 Million Meals
For Local Feeding America Food Banks To Date

NASHVILLE, TN – A long-time advocate for fighting hunger, Multi-platinum artist and ACM Male Vocalist of the Year Thomas Rhett celebrated six years with Outnumber Hunger at the Outnumber Hunger launch event at Las Vegas’ Sake Rok during ACM weekend. The Home Team Headliner has participated in every year of the Outnumber Hunger campaign since the program’s inception, and is the program’s 2017 spokesperson. As part of the program, Thomas Rhett is featured on the front of specially-marked packages of nearly 60 General Mills brand, including: Cheerios™, Nature Valley™ and Totino’s™.

General Mills Outnumber Hunger products featuring 2017 Outnumber Hunger spokesperson Thomas Rhett and participating Big Machine Label Group artists.

The event’s 150 attendees were treated to an intimate performance and Q and A with the breakthrough star, including a preview of Thomas Rhett’s new single, “Craving You,” which premiered early Friday on GQ ahead of his standout performance on the ACM stage on Sunday evening.

New music follows Thomas Rhett’s Platinum-certified sophomore album TANGLED UP DELUXE (The Valory Music Co.), which includes his recent seventh career No. 1 and fastest rising single of his career “Star Of The Show,” along with the 3X Platinum, six-week chart-topping smash “Die A Happy Man.”

Launched in 2011, Outnumber Hunger is a nationwide initiative dedicated to fighting hunger in America. To participate, individuals can purchase specially-marked products at their local retailer, enter the code found on the packaging along with their zip code at Outnumberhunger.com to help Feeding America® secure five meals on behalf of their local food bank. New to 2017’s program, Outnumber Hunger also offers consumers behind-the-scenes artist content, an exclusive Pandora Mixtape featuring popular Big Machine Label Group artists, and a free, 30-day Pandora Premium trial. Outnumber Hunger is a partnership between Big Machine Label Group, General Mills, and Feeding America.

For more information on Outnumber Hunger, visit Outnumberhunger.com/backstage.

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