Nashville, TN: Peachtree Entertainment is thrilled to announce several key hires and strategic developments as part of its continued growth and commitment to excellence in the live entertainment industry. Among the newest additions are seasoned professionals Holly Doscher and Justin Andrews, whose expertise will further strengthen Peachtree’s leadership team. Additionally, the company introduces a new territory system, expanding its regional presence with the appointment of Chris Drizen, Thomas Trainer, and Charslie Grace to oversee key markets.
Holly Doscher, the newly appointed Senior Vice President of Marketing, brings over a decade of experience leading high-impact marketing campaigns for some of the nation’s most iconic live entertainment brands. Prior to joining Peachtree, Holly played a pivotal role in shaping the success of festivals such as Bourbon & Beyond and North America’s largest rock festival, Welcome to Rockville, during her nearly six years with Danny Wimmer Presents. Holly’s impressive career also includes 4.5 years at Live Nation, where she spearheaded the rebranding of the Live Nation Special Events department and managed marketing efforts for over 150 clubs and theatres nationwide.
Justin Andrews joins Peachtree as Vice President of Ticketing & Revenue, bringing over a decade of expertise in ticket sales and revenue optimization. Most recently, Justin spent 3.5 years with Danny Wimmer Presents, where he successfully managed the sale of over 900,000 tickets annually for some of the largest festivals in North America. His experience also includes key roles with the Tampa Bay Lightning and Live Nation, where he contributed to the success of major events, including WrestleMania 36. Justin’s proven ability to maximize revenue opportunities and drive ticketing strategies will be instrumental in advancing Peachtree Entertainment’s growth in ticketing operations.
In addition to these leadership additions, Peachtree is implementing a new territory system to enhance regional support and ensure seamless event execution across key markets.
- Chris Drizen will cover the West Coast region, bringing with him a decade of experience from Madison Entertainment, where he was instrumental in driving event success on the West Coast.
- Thomas Trainer, a long-time member of the Peachtree team, will now manage the Southeast and Mid-Atlantic territories, including Mississippi, Alabama, Georgia, Tennessee, Kentucky, Florida, South Carolina, North Carolina, Virginia, and West Virginia.
- Charslie Grace will oversee Texas, Kansas, Oklahoma, Nebraska, and Iowa, further strengthening Peachtree’s presence in these critical regions.
As part of Peachtree’s ongoing expansion, the company is excited to announce the opening of a new office in the T3 Finery Building in Wedgewood Houston, set to open in January 2025. This new location will serve as a central hub for the team’s operations, fostering collaboration and innovation as Peachtree continues to deliver world-class live entertainment experiences.
Nathan Baugh, CEO of Peachtree Entertainment, expressed his excitement about the company’s continued growth, stating:
“We are thrilled to welcome Holly, Justin, Chris, Thomas, and Charslie to the Peachtree family. Each of these individuals brings unique expertise and a passion for live entertainment that will be invaluable as we continue to expand our presence across key markets. With these strategic hires and our new office in Wedgewood, we are positioning Peachtree for our next phase of growth and success.”
Shane Quick, President of Touring, echoed this enthusiasm, adding:
“Peachtree is at a pivotal moment, and having this caliber of talent on board sets us up to deliver even more exceptional live experiences. I’m excited to see the impact these new team members will make as we continue to innovate and elevate our offerings in the touring space.”
Peachtree Entertainment is proud to welcome these outstanding professionals and looks forward to the transformative impact they will have on the company’s growth and success.