BCM is a non-profit organization that was established to preserve and promote the rich musical heritage of Bristol, an East Tennessee and Southwest Virginia town that spans the Tennessee and Virginia border. BCM showcases Bristol Tenn./Va. role in the birth and development of country music through its three branches (Museum, Festival, and Radio), and through a multitude of community and educational outreach programs.
“This is an exciting year for BCM, as we celebrate the 90th Anniversary of the historic 1927 Bristol Sessions,” says Leah Ross, Executive Director of BCM. “We chose to work with PLA Media because of their in-depth knowledge of music and tourism communications, particularly with promoting museums and music festivals. PLA has key insights to reaching music media, as well as potential visitors who love music and history. Working with PLA will provide us with a unique and valuable approach to increase awareness of the Birthplace of Country Music Museum, Bristol Rhythm & Roots Reunion music festival, and Radio Bristol.”