#StrongSong Campaign Magnified Via
Fan Fair X Activation & Fan-Generated Spotify Playlist
Sony Music Nashville & Sony ATV Music Publishing
Team To Spotlight Hit Songwriters During
#StrongSong Happy Hour At Bongo Java @ Omni Hotel
Sony’s Vast Country Music Legacy Celebrated With
Signings From Stars Of Yesterday, Today & Tomorrow
NASHVILLE, Tennessee – Continuing their unique ongoing collaboration based on fusing music, artistry and messages of hope and triumph for those touched by cancer, Sony Music Nashville and Sarah Cannon, the Cancer Institute of HCA Healthcare, are forging a new phase of their Band Against Cancer partnership through integration at the 2018 CMA Music Fest June 7- 10 in Nashville. Thousands of country music fans from around the world will experience a series of activations at Fan Fair X at the Music City Center and across the street at Omni Nashville Hotel, both in downtown Music City.
On Sunday, June 3, National Cancer Survivors Day, Old Dominion—one of Sarah Cannon’s Band Against Cancer Ambassador bands—played a special concert in Chicago during the world’s largest oncology meeting, The American Society of Clinical Oncology (ASCO) Annual Meeting. Enhanced with a social campaign (view video here), the ACM Vocal Group of the Year is kicking off this year’s focus on #StrongSong, which invites everyone to submit an empowering song via a Spotify StrongSong playlist, encouraging people facing cancer through the strength of a virtual ‘band.”
“We are proud to partner with Sony Music Nashville to bring Band Against Cancer to life in a bigger way for country music fans, survivors and supporters,” said Sarah Cannon Chief Executive Officer, Dee Anna Smith. “Through our Strong Song campaign, we can make a greater impact by uniting communities to support and empower people facing cancer.”
The cornerstone of the activation is the #StrongSong headphone mural and gif photo booth experience in Music City Center’s Fan Fair X, created by viral sensation and acclaimed street artist Kelsey Montague whose #WhatLiftsYou wings mural is on display in The Gulch area of Nashville near Sony Music Nashville and Sarah Cannon’s headquarters.
Across the street at the Omni Hotel’s Bongo Java, fans can take a break from the heat at the #StrongSong Happy Hour daily performances by Sony ATV writers who compose some of the biggest songs on the charts.
Here is a complete breakdown of Sony Music Nashville and Sarah Cannon Band Against Cancer activations at 2018 CMA Music Fest, followed by a schedule of artist meet and greets at Fan Fair X and songwriter performances at Omni Nashville Hotel’s Bongo Java.
Fan Fair X Activations @ Sony Music Nashville and Sarah Cannon Band Against Cancer Booth
- #StrongSong Sony headphone mural by artist Kelsey Montague
- Gif photo booth experience where fans take their photo in front of the headphone mural to win “cut the line” meet and greet passes to Sony Nashville artist signings through posting their #StrongSong photos
- FISH Technology Instant Prizing Track Towers where fans scan their Official CMA Fest Fan Access barcode to unlock exclusive prizing provided by Sony Nashville and Sarah Cannon including Old Dominion Nissan Stadium Sound Check Party Passes
- Tons of artist and Band Against Cancer swag
- Photo experience and ask-SARAH Resource Station in the Omni lobby – askSARAH is a resource from Sarah Cannon for patients facing cancer and their families – including a dedicated phone line with registered nurses answering cancer questions 24/7.
- Larger than life co-branded mural with Band Against Cancer on the 5th Avenue side of the Omni
- Omni hotel room guest treated to extra special CMA Fest perks courtesy of Sony Nashville and Band Against Cancer including…
- Hotel Keys featuring Sony Music Nashville artists
- Room drop featuring Chris Young “Losing Sleep” mask, Band Against Cancer headphones and #StrongSong Spotify playlist cards
- Fans fuel up at the Omni Hotel’s Bongo Java
- Featured #StrongSong Drink of the Day available throughout CMA Fest
- Fans can recharge at the #StrongSong Happy Hours 4-6 pm daily featuring performances by Sony ATV songwriters (for specific performance details, see schedule at the end of press release).
- Fans dining in the restaurants will be able to fill out their #StrongSong in their check cards to be entered to win tickets to CMA Fest 2019
Digital Activations
BandAgainstCancer.com
- Fans can register to get information on what’s going on at CMA Fest with Sony Nashville and Band Against Cancer by visiting bandagainstcancer.com to register for alerts
- Throughout the festival, fans can see a live feed of photos from the #StrongSong mural on the site
- Follow @BandAgainstCancer on Instagram for live coverage of CMA Fest!
In addition to the activations with Sarah Cannon, Sony Music Nashville’s roster of artists will be featured throughout the week as the venerable label group returns to Fan Fair X. As the Columbia Nashville, RCA Nashville and Arista Nashville imprints continue to change the storyline in Music City, artists of yesterday, today and tomorrow will be doing meet and greets with their fans. From current hit-makers Kane Brown, Luke Combs, Tyler Farr & LANCO, to new artists Mitchell Tenpenny, Tenille Townes, The Sisterhood Band, Carlton Anderson, Ben Gallaher, Levon, Seth Ennis, Rachel Wammack and Ryan Hurd, to Sony Legacy legendary bands of the 80s and 90s—Exile, Shenandoah, Blackhawk and Baillie & The Boys—fans will have a plethora of artists to meet. Additionally, for those superstars unable to attend in-person, there will be spotlight hours featuring their hit music, merchandise, and giveaways for fans to access tickets and meet & greets with Tim McGraw & Faith Hill, Miranda Lambert, Brad Paisley, Maren Morris, Old Crow Medicine Show and Cam. Dolly Parton fans will have the chance to win passes to Dollywood and a two-night stay at her DreamMore Resort in Pigeon Forge, TN.
“CMA Music Fest is an institution for Country music and we wanted to deliver something really special for the fans,” says Sony Music Nashville EVP/Marketing & New Business John Zarling. “The fans come with such a different mindset than other festivals: connect and engage. They believe they’re part of the music’s history. Because they know incredible moments happen here, we are making sure their experience in Nashville is enhanced with the best music we have to offer.”
Below are the list of artists meet and greets and events happening at Sony Music Nashville’s booth within Fan Fair X:
Thursday, June 7
10-11am CT: Kane Brown meet and greet
11-12pm CT: Miranda Lambert Happy Hour: win music, tickets and meet and greet giveaway
12-2pm CT: Luke Combs meet and greet
2-3pm CT: Sony Music Nashville Legacy Spotlight: Shenandoah meet and greet
3-4pm CT: Mitchell Tenpenny meet and greet
4-5pm CT: LANCO meet and greet
Friday, June 8
10-11am CT: Brad Paisley Happy Hour: win music, tickets and meet and greet giveaway
11-12pm CT: Ryan Hurd meet and greet
12-1pm CT: Sony Music Nashville Legacy Spotlight: Baillie & The Boys meet and greet
1-2pm CT: Dolly Parton Music & Dollywood tickets and DreamMore Resort Weekend Giveaway
2-3pm CT: Old Dominion music, tickets and meet and greet giveaway
3-4pm CT: Tenille Townes meet and greet
Saturday, June 9
10-11am CT: Cam music, tickets and meet and greet giveaway
11-12pm CT: Tim McGraw & Faith Hill Happy Hour: win music, tickets and meet and greet giveaway
12-1pm CT: Ben Gallaher meet and greet
1-2pm CT: Tyler Farr meet and greet
2-3pm CT: Maren Morris Happy Hour: win music, tickets and meet and greet giveaway
3-4pm CT: The Sisterhood Band meet and greet
4-5pm CT: Old Crow Medicine Show Happy Hour: win music, tickets and meet and greet giveaway
Sunday, June 10
10-11am CT: Carlton Anderson meet and great
11-12pm CT: Sony Music Nashville Legacy Spotlight: Blackhawk meet and greet
12-1pm CT: Levon meet and greet
1-2pm CT: Rachel Wammack meet and greet
2-3pm CT: Seth Ennis meet and greet
3-4pm CT: Mitchell Tenpenny meet and greet
4-5pm CT: Sony Music Nashville Legacy Spotlight: Exile meet and greet
Below are the Sony ATV songwriter performances featured at #StrongSong Happy Hours 4-6 pm daily at Omni Nashville Hotel’s Bongo Java:
Thursday, June 7
Chris DeStefano & Tom Douglas
Friday, June 8
Shane Minor & Lindsay Rimes
Saturday, June 9
Jon Nite & Ross Copperman
Sunday, June 10
James McNair & Heather Morgan
For updates to this CMA Music Fest schedule, download the CMA Music Fest app or visit www.bandagainstcancer.com.