13-Year-Old Country Vocalist Helps Panel Surpass 750,000 Views In Under An Hour
Nashville, TN – 13-year-old country vocalist Tegan Marie attended SXSW 2017 in Austin, TX, this past weekend to participate in Sweety High’s panel, “GEN Z: The New Power Brokers” on Sunday (3/12). The leading girls’ online media platform commanded one of the largest collective audiences at the annual festival with a live streaming audience of 120,000, reaching over 750,000 in less than an hour. Moderated by Sweety High founder and CCO Veronica Zelle, the panel included five young ladies who are all under the age of 20 with a combined online fanbase of 35 million: Marie, singer/dancer Mackenzie Ziegler(“Dance Moms”), actress Skai Jackson (Disney’s “Bunk’d”), entrepreneur/fashion designerAlexandra Chang (The Zeitgeist) and aspiring astronaut Abigail Harrison (AKA Astronaut Abby).
The panel provided thought-leadership on the qualities, values and consumer spending habits of a generation (roughly 4-20 years old) that is predicted to be 40% of the U.S. consumers by 2020. Gen Z currently accounts for a quarter of the U.S. population, or close to 67 million kids, and makes up the largest most tech-savvy generation in history with over $600 billion in direct and influenced spending annually.
“They carry tremendous spending power to influence almost everything,” Zelle said. “If you’re not culturally relevant enough to make it into her social feed, you will not be able to have a relationship with her [the Gen Z girl].”
The mass live audience, largely tuned in through Musical.ly’s live stream platform Lively.TV, combined with the standing room audience, showcased the powerful reach that top Gen Z influencers command.
WATCH a highlight video from “GEN Z: THE NEW POWER BROKERS” panel HERE.