Airs Today at 2pm ET/1pm CT and 3pm MT/2pm PT
Nashville, Tenn. – The Heartland Network has added married duo Joe & Martina’s “Give Me Back the 90’s” music video, featuring the GRAMMY-winning John Berry, to regular rotation on Country Music Today beginning this afternoon through dual broadcast at 2pm ET/1pm CT and 3pm MT/2pm PT. The music video will also play via Heartland’s livestream on Roku and watchheartlandtv.com at 2pm ET.
The collaborative single is currently No.48 on MusicRow’s Country Breakout chart, recently debuted at No. 60 Billboard’s Country Indicator, and is Top 10 on CDX’s True Indie—not to mention the premiere of the music video exclusively on Billboard.com in effort to spread a positive distraction to fans during our global pandemic.
Filmed almost entirely at The Nashville Palace, the music video was directed and produced by Just Produce Hy Def (Justin Hoskins and Steven Webster), who sculpted Joe & Martina’s reenactment of classic 90’s Country music videos peppered in between performance shots and John Berry’s climatic entrance. While clad in Mo Betta shirts (famously worn by Garth Brooks), the duo captures the essence of classic scenes with their own touch beginning with Alan Jackson’s “Chattahoochee,” Jo Dee Messina’s “Bye Bye,” and a tip of the hat to George Strait’s Pure Country film trilogy.
“This song truly represents us and the foundation we were raised on, what influenced us and the way our hearts beat for Country music,” said Martina. “I had a poster of John Berry on my wall as a kid, so having John record and appear in our music video, sharing his talent and soul, will forever remain a pinch-me moment. I grew up watching 90’s Country music videos, so to bring my own version to life is one of my greatest accomplishments. We got to dance around our favorite honky tonk, dressed in the very best western fashion with John Berry… the coolest!”
With a platinum hit under his belt as a co-writer on Luke Combs’ “Don’t Tempt Me,” Joe joined forces with frequent collaborators singer-songwriter Dustin Huff and producer Johnny Garcia (Garth Brooks, Trisha Yearwood) to pen “Give Me Back the 90’s,” before adding Martina’s warm harmonies in their home recording studio. The song came together almost effortlessly as the lyrics reminisce about life before the digital age along with the strategic name placement of 90’s Country artists.
“Martina and I are hardcore Country music fans first and foremost, so intentionally nodding our hats to George Strait, Trisha Yearwood, Wynonna and of course, John Berry, was nothing but an act of love for some of the artists who truly shaped us as musicians and established our life soundtrack,” said Joe. “‘Give Me Back the 90’s’ is the desire to go back to the world I grew up in, its simplicity and the music.”
“From the very outset I could tell Joe & Martina had something special to offer Country music,” shared Berry. “In writing their own songs, they are able to convey their unique style and personalities in a way that keeps the music true to who they are. I was absolutely taken back that they had included ME as a 90’s artist that had influenced them to pursue their dreams. It is quite humbling and I thank Joe & Martina for the privilege of singing on what I know is a hit.”
Click “Give Me Back the 90’s” to download/stream on a platform of your choice.