Denning World Premiered The Tongue-In-Cheek Video
This Weekend On CMT
Nashville, TN — Mercury Nashville Recording artist Travis Denning brought his new single “ABBY” to life this weekend, premiering the official music video exclusively on CMT, available to watch here. Denning, alongside director PJ Brown, took the already-humorous anthem up a gear in the new video as Denning embraced the role of multiple characters all tipping their hat to some unforgettable and beloved country music videos from the 2000’s.
“‘ABBY’ has always been a song that typically gets a good laugh when people first hear the lyrics,” explained Denning. “So, when it came to a concept for the music video, it just made sense for it to be something that matched that sentiment of lightheartedness and not taking yourself too seriously. We had so much fun shooting this music video and honestly just paying tribute to some of my favorite artists in the genre, from Toby Keith to Rascal Flatts, Kenny Chesney to Montgomery Gentry. I hope everyone feels that when they’re watching it.”
Since it’s release the “clever kiss-off” (Billboard) and “wickedly fun good-riddance anthem” (PEOPLE) has been a fan-favorite, and instantly turned heads with it’s double-edged lyrical anagram that has fans already amassing over 17 million streams and the track reaching the No. One spot on Sirius XM’s Highway Hot 30. Written by Ashley Gorley, Matt Jenkins and Chase McGill, Music Row declares “this is as clever as all get out. Catchy, too. Play it,” with the track earning the most adds at country radio upon add date.
A native of Warner Robins, Georgia, singer/songwriter and Mercury Nashville recording artist Travis Denning celebrated his first No. One and GOLD-certified single in 2020 with the “shadowy” (Rolling Stone) “After A Few.” Accelerating his ascend from a chart-topping single, the song is taken from his debut EP BEER’S BETTER COLD that debuted in the Top 20 of Billboard’s Country Albums chart. Denning first made waves showcasing his “future star power” (Billboard) with the release of his Top 40 debut single “David Ashley Parker From Powder Springs.” Denning has toured as direct support for Dustin Lynch and has previously opened shows for Cole Swindell, Alan Jackson, LANCO, Riley Green and his first headlining “Heartbeat Of A Small Town Tour.” With over 353 million streams worldwide, Denning has been spotlighted for his head-turning sound and was previously selected as one of CRS New Faces, an Opry NextStage recipient and a CMA KixStart Artist, as he makes his mark within the industry. Inspired at a young age, Denning developed a love for country, pop, rock and heavy metal and started playing local bars from the age of 16, as he built a strong following from his distinctive songs and raucous guitar solos. A prolific writer with an unquestionable stage presence, Denning moved to Nashville and secured outside cuts by Jason Aldean, Justin Moore, Michael Ray and more. Denning’s newest songwriting cut includes Michael Ray’s Top 20 single “Her World Or Mine.” For more information, visit travisdenning.com.